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Welcome  to The worlds first James Bond 007 Museum 0481-12960  Nybro Sweden  .

Since 1959 James Bond 007 Museum Sweden, Nybro.
The 007 museum 1000 sq.
m. world`s only James Bond 007 Museum
Emmabodav. 20, 38245  Nybro

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Heineken’s “Crack The Case” Campaign in Skyfall 2012

Heineken Sponsor in James Bond Movie 24 Spectre 2015
Heineken and James Bond Movie 23 sign global SKYFALL 2012 Skyfall Title partnership 
Heineken Sponsor in James Bond movie 22 Quantum of Solace 2008
Heineken sponsor in Casino Royale movie 21 Casino Royale 2006
Heineken Sponsor in James Bond Movie 20 in Die Another Day 2002          

SKYFALL partnership - James Bond
New ‘Skyfall’ Viral Clip Features Bérénice Marlohe’s Sévérine For Heineken’s “Crack The Case” Campaign


Amsterdam, February 8, 2012 - HEINEKEN today announced that it has extended its 15 year partnership with the James Bond franchise. It will introduce an unprecedented and innovative global marketing campaign to support the launch of the new film SKYFALL. This is the 23rd film in the James Bond series, and the 6th consecutive James Bond film that the HeinekenR brand has been involved with.

New ‘Skyfall’ Viral Clip Features Bérénice Marlohe’s Sévérine For Heineken’s “Crack The Case” Campaign.

Heineken has released the following viral clip and press release for their new James Bond themed campaign, ‘Crack the Case.’ The clip features Bérénice Marlohe’s ‘Skyfall’ character Sévérine, who Marlohe has described as being “glamorous and enigmatic”. September 20th sees Heineken unveil its global ad, which stars James Bond actor Daniel Craig “bringing his explosive portrayal of the iconic OO agent to life. The ad features some exciting interactive content, with viewers directed online to take part in the ultimate Bond challenge alongside stunning Bond newcomer Bérénice Marlohe.”
  New ‘Skyfall’ Viral Clip Features Bérénice Marlohe’s Sévérine For Heineken’s “Crack The Case” Campaign

HeinekenR brand’s global SKYFALL marketing programme will include a wide range of promotion and activation rights in and around the film, including for the first time the participation of James Bond actor Daniel Craig in the brand’s worldwide campaign. It will also leverage its global relationships with facebook and Google to ignite digital conversations about SKYFALL amongst its adult consumers.

New ‘Skyfall’ Viral Clip Features Bérénice Marlohe’s Sévérine For Heineken’s “Crack The Case” Campaign New ‘Skyfall’ Viral Clip Features Bérénice Marlohe’s Sévérine For Heineken’s “Crack The Case” Campaign berenice-marlohe.jpg (6257476 bytes)  50-years-of-James-Bond-007.jpg (3321299 bytes)


2012 marks the 50th anniversary of the Bond franchise which is generating enormous levels of consumer interest in SKYFALL. It is one of the most anticipated and talked about films this year, providing HeinekenR the opportunity to engage with consumers in a number of different and compelling ways. The campaign will be accessible in more than 170 countries around the world where HeinekenR can be enjoyed.

Alexis Nasard, Chief Commercial Officer of HEINEKEN said: ”When two great brands like HeinekenR and James Bond join together, excitement is guaranteed. We are proud of our long standing partnership. The trust that we have built has allowed us to take the partnership to a new level by linking SKYFALL directly with our award winning global ‘Open Your World’ campaign. We are confident our activation plan will ignite the conversation with our consumers and film viewers.”

Michael G. Wilson and Barbara Broccoli, the SKYFALL producers added: ”The level of collaboration with HeinekenR is unprecedented. We are excited by the global reach and the creativity that the HeinekenR team is able to deliver.”

HEINEKEN will launch its marketing campaign to support the HeinekenR partnership with James Bond in September 2012. The brand will focus its efforts on creating new levels of excitement for the film in on-premise establishments and retail stores across multiple markets.

Note to editors:
Heineken and James Bond
Heineken has developed a strong and successful relationship with James Bond spanning global partnerships with ‘Tomorrow Never Dies’, ‘The World is Not Enough’ , ‘Die Another Day’, ‘Casino Royale’ and ‘Quantum of Solace Heineken.’ .

SKYFALL, from Albert R. Broccoli’s Eon Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment, is directed by Academy AwardR winner Sam Mendes and stars Daniel Craig, who returns for his third film as James Bond 007.

About HeinekenR :
The Heineken brand bearing the founder’s family name – Heineken – is available in almost every country around the globe, and it is the world’s most valuable international premium beer brand. Additional information is available on and on,, @Heineken

Marnie Kontovraki
Heineken Brand Consumer PR Officer
Tel: + 31 (0) 20 52 39 355

Kezia Anim-Addo
Account Director, JCPR Edelman
Tel: +44 (0)203 047 2323



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James Bond 007 Museum Nybro, Sweden .  
Contact:  tel. +46-481-12960 .Open Daily 10.00 - 17.00 (lunch 13-14)  Sat 10.00-14.00
Adress: James Bond 007 Museum, Emmabodav.20, 382 45 Nybro, Sweden   0481-12960

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