COCA COLA ZERO ZERO SEVEN Coca Cola 007 Quantum Of Solace 2008 Coca Cola Zero partners James Bond for Skyfall
Coke Zero - 007 "Quantum of
Solace" Price €2 |
Coca-Cola has created a new execution for
'Skyfall' movie to differentiate it from the Zero Zero 7
campaign it ran for the 'Quantum of Solace' movie in 2008.
The 2008 campaign stirred controversy when White Stripes frontman Jack White released a statement about his disappointment that an instrumental version of the James Bond theme tune he wrote for the film, was first heard in the Coke Zero ad. It is understood the upcoming Coke Zero campaign will launch in September, ahead of the 26 October release date for 'Skyfall' and will involve digital and online activity akin to the 2008 campaign. A Coca-Cola spokesperson said: "Whilst Coca-Cola Zero had a successful partnership with Quantum of Solace in 2008, we are yet to confirm any partnership or supporting marketing campaign associated with the next James Bond movie, Skyfall" The news of the Coke Zero campaign comes as brands become increasingly more inventive with their tie-ups with blockbuster movies. Coke Zero - 007 Quantum Of Solace 2008 |
www.coke.se/#/JamesBond_frontpage/
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COCA
COLA ZERO ZERO SEVEN Coca Cola 007
Quantum Of Solace
2008
Coca Cola Zero partners James Bond for Skyfall
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LONDON - Coca-Cola is releasing a Wieden & Kennedy-created ad for its Bond tie-in Coke Zero Zero 7 in the style of the franchise's opening credits and featuring music by Jack White from The White Stripes. The TV and cinema ad, created by Wieden & Kennedy Amsterdam, pays homage to the classic Bond film intro sequence, with the gun barrel tracking Bond across the screen. Music for the ad is by White Stripes frontman Jack White, who previously wrote 'Love is the Truth' for a Coke ad called "What goes around", by Mother London. The music is an instrumental version of the new Bond theme tune for the film, which was written by White to be performed with Alicia Keys. Using the red and black colours of Coke Zero, the ad sees Bond fighting off bad guys and chasing a woman in the hope of recovering a bottle of Coke Zero. The ad breaks in the UK in mid-September ahead of the release of 'Quantum of Solace' on October 31 2008. The campaign, part of Coca-Cola's multi-million pound partnership with the film, will also include online activity, outdoor ads, a limited edition original glass bottle and an on-pack promotion created by BD Network. Coca-Cola drinkers will be the first to re-enact scenarios encountered by Bond with an exclusive PC demo download of the official Quantum of Solace game available with every Coke Zero pack, thanks to a tie-up with games company Activisation. The limited edition 'Quantum of Solace' bottle, featuring images of a gun barrel, Daniel Craig and silhouettes of Bond girls, will be available exclusively at Harrods from mid-October. Bobby Britain, brand director for Coca-Cola Great Britain, said: "The entire campaign, especially the TV advert, combines the drama of James Bond with the essence of Coca-Cola Zero in a stylish and contemporary fashion which will resonate with Coca-Cola Zero drinkers while attracting new consumers to the brand." |
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It
seems that Daniel Craig aka James Bond may be switching from
his favourite vodka martini (shaken, not stirred) to a new
non-alcoholic beverage .
Coca-Cola Great Britain has clinched a marketing deal with
Sony Entertainment to link Coca-Cola Zero with the suave
superspy’s latest cinematic
adventure, 'Quantum of Solace',
due to be released in the UK on 31 October.
Det verkar som att Daniel Craig alias James Bond får byta från
hans favorit vodka martini (skakas, inte röras) till en ny
alkoholfri dryck.
Coca-Cola Storbritannien har clinched försäljningstillstånd
hantera Sony Entertainment att länka Coca-Cola Zero med suave
superspy senaste
filmiska äventyr, "Quantum av Solace",
som ska släppas i Storbritannien den 31 oktober 2008.
James Bond Quantum of Solace COCA COLA
James Bond Quantum of Solace COCA COLA
James Bond Quantum of Solace COCA COLA Set BOXEDJames Bond QUANTUM OF SOLACE Coca Cola GLASS BOTTLE BxdOFFICIAL - 007 / COCA COLA LIMITED EDITION GLASS BOTTLED COKE ZERO - UNOPENED HARRODS BOXED |
James Bond Quantum of Solace COCA COLA |
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