Gunnar Schäfer name is James Bond Visitors in James Bond Museum Sweden    

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Since 1959 James Bond 007 Museum Sweden, Nybro.
The 007 museum 1000 sq.m. world`s only James Bond 007 Museum
Emmabodav. 20, 38245  Nybro
      
 

James Bond on a Secret Mission in Global Heineken Campaign
Heineken, the world’s leading premium beer brand, today announced a thrilling new TV and digital campaign in anticipation of the upcoming release of SKYFALL™, the 23rd James Bond adventure, in which Daniel Craig brings his explosive portrayal of James Bond to a Heineken ad for the very first time. Challenging consumers to defy Bond’s enemies and ‘Crack the Case,’ viewers will be taken on an epic train journey alongside stunning Bond newcomer Berenice Marlohe.

 
Heineken med som sponsor i Casino Royale   
Heineken_Bondrelease.pdf         

DIE ANOTHER DAY (2002) Heineken Beer 
with Mr Q John Cleese in James Bond 007 movie.

SKYFALL partnership - James Bond

Amsterdam, February 8, 2012 - HEINEKEN today announced that it has extended its 15 year partnership with the James Bond franchise. It will introduce an unprecedented and innovative global marketing campaign to support the launch of the new film SKYFALL. This is the 23rd film in the James Bond series, and the 6th consecutive James Bond film that the HeinekenR brand has been involved with.

Heineken has released the following viral clip and press release for their new James Bond themed campaign, ‘Crack the Case.’ The clip features Bérénice Marlohe’s ‘Skyfall’ character Sévérine, who Marlohe has described as being “glamorous and enigmatic”. September 20th sees Heineken unveil its global ad, which stars James Bond actor Daniel Craig “bringing his explosive portrayal of the iconic OO agent to life. The ad features some exciting interactive content, with viewers directed online to take part in the ultimate Bond challenge alongside stunning Bond newcomer Bérénice Marlohe.”
 

HeinekenR brand’s global SKYFALL marketing programme will include a wide range of promotion and activation rights in and around the film, including for the first time the participation of James Bond actor Daniel Craig in the brand’s worldwide campaign. It will also leverage its global relationships with facebook and Google to ignite digital conversations about SKYFALL amongst its adult consumers.

2012 marks the 50th anniversary of the Bond franchise which is generating enormous levels of consumer interest in SKYFALL. It is one of the most anticipated and talked about films this year, providing HeinekenR the opportunity to engage with consumers in a number of different and compelling ways. The campaign will be accessible in more than 170 countries around the world where HeinekenR can be enjoyed.

Alexis Nasard, Chief Commercial Officer of HEINEKEN said: ”When two great brands like HeinekenR and James Bond join together, excitement is guaranteed. We are proud of our long standing partnership. The trust that we have built has allowed us to take the partnership to a new level by linking SKYFALL directly with our award winning global ‘Open Your World’ campaign. We are confident our activation plan will ignite the conversation with our consumers and film viewers.”

Michael G. Wilson and Barbara Broccoli, the SKYFALL producers added: ”The level of collaboration with HeinekenR is unprecedented. We are excited by the global reach and the creativity that the HeinekenR team is able to deliver.”

HEINEKEN will launch its marketing campaign to support the HeinekenR partnership with James Bond in September 2012. The brand will focus its efforts on creating new levels of excitement for the film in on-premise establishments and retail stores across multiple markets.

Note to editors:
Heineken and James Bond
Heineken has developed a strong and successful relationship with James Bond spanning global partnerships with ‘Tomorrow Never Dies’, ‘The World is Not Enough’ , ‘Die Another Day’, ‘Casino Royale’ and ‘Quantum of Solace Heineken.’ .

About SKYFALL
SKYFALL, from Albert R. Broccoli’s Eon Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment, is directed by Academy AwardR winner Sam Mendes and stars Daniel Craig, who returns for his third film as James Bond 007.

About HeinekenR :
The Heineken brand bearing the founder’s family name – Heineken – is available in almost every country around the globe, and it is the world’s most valuable international premium beer brand. Additional information is available on www.heineken.com and on www.theHEINEKENcompany.com/presscentre, www.Facebook.com/Heineken, @Heineken

Marnie Kontovraki
Heineken Brand Consumer PR Officer
Tel: + 31 (0) 20 52 39 355
Marnie.Kontovraki@heineken.com

Kezia Anim-Addo
Account Director, JCPR Edelman
Tel: +44 (0)203 047 2323
Kezia_Anim-Addo@jcpr.com

James Bond on a Secret Mission in Global Heineken Campaign
Heineken, the world’s leading premium beer brand, today announced a thrilling new TV and digital campaign in anticipation of the upcoming release of SKYFALL™, the 23rd James Bond adventure, in which Daniel Craig brings his explosive portrayal of James Bond to a Heineken ad for the very first time. Challenging consumers to defy Bond’s enemies and ‘Crack the Case,’ viewers will be taken on an epic train journey alongside stunning Bond newcomer Berenice Marlohe.

Launching on September 20 th, the interactive experience begins where the TV commercial leaves off. Berenice Marlohe invites viewers onto a train before it embarks on a voyage through a spectacular vista of snowy mountains. During the journey, a series of grueling tests will lead participants to ‘Crack the Case’ while protecting its contents from ferocious Bond villains.

The ‘Crack the Case’ campaign will launch globally on multiple platforms on September 20 th, through a combination of a new 60s film (TVC & online) with a personalized interactive experience. This powerful combination of ATL, digital, PR and experiential will ensure that Heineken® and Bond are able to reach more consumers than ever before, propelling the campaign to new heights.

Building on a 15 year relationship with the Bond franchise, the ‘Crack the Case’ campaign takes viewers into a moving train somewhere deep in snow-covered mountains, offering them the opportunity to become secret agents themselves. Transitioning viewers seamlessly from the TVC, Bond actress Berenice Marlohe invites viewers to help her crack open a mysterious briefcase and outwit the menacing villains – a challenge which encourages a virtual voyage of participation and discovery.

The ‘Crack the Case’ campaign was created by advertising agency Wieden + Kennedy Amsterdam. The TV ad was directed by award winning Dutch filmmaker Matthijs Van Heijningen Jnr. Full details of the spot will be revealed in time for the September 20 launch.

An exclusive online teaser will be released ahead of the campaign launch to a select group of global Bondsuper fans, incentivising them to watch the spot once it launches and leaving them wanting more.

In addition to exploding conversation across digital, social and owned media platforms, the offline execution of ‘Crack the Case’ will bring the drama of the virtual experience ‘live’ to a broader audience across the globe in October. Several markets will host unique Heineken® experiences in iconic locations, inviting members of the public to test their nerve, win exclusive prizes and share in the excitement of the global release of SKYFALL in November.

Alexis Nasard, Chief Commercial Officer of HEINEKEN said: “The creativity and progressiveness of the Heineken® brand combined with the legendary James Bond franchise will provide viewers with high entertainment values. Not only a hero, Bond is the ultimate ‘Man of the World’ – confident, resourceful and ready for new experiences, personifying the values of the Heineken® brand.”

Note to editors:

More about the ‘Crack the Case’ TVC:

The new Heineken Legend is French actor, dancer and model Chris de Almeida.
The ‘Crack the Case’ integrated campaign forms part of the Heineken ‘Open Your World’ campaign, which celebrates and encourages aspirational behaviour among adult consumers – making James Bond the perfect match.
Heineken and James Bond

Heineken has developed a strong and successful relationship with James Bond spanning global partnerships with ‘Tomorrow Never Dies’, ‘The World is Not Enough’ , ‘Die Another Day’, ‘Casino Royale’ and ‘Quantum of Solace’.

About SKYFALL™

Daniel Craig is back as Ian Fleming’s James Bond 007 in SKYFALL™, the 23rd adventure in the longest-running film franchise of all time. In SKYFALL, Bond’s loyalty to M is tested as her past comes back to haunt her. As MI6 comes under attack, 007 must track down and destroy the threat, no matter how personal the cost. The film is from Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment. Directed by Sam Mendes. Produced by Michael G. Wilson and Barbara Broccoli. Written by Neal Purvis & Robert Wade and John Logan.

About Heineken®:

The Heineken brand bearing the founder’s family name – Heineken – is available in almost every country around the globe, and it is the world’s most valuable international premium beer brand. Additional information is available on www.heineken.com and on www.theHEINEKENcompany.com, www.Facebook.com/Heineken.

About Albert R. Broccoli’s EON Productions

EON Productions Limited and Danjaq LLC are wholly owned and controlled by the Broccoli/Wilson family. Danjaq is the US based company that co-owns, with MGM, the copyright in the existing James Bond films and controls the right to produce future James Bond films as well as all worldwide merchandising. EON Productions, an affiliate of Danjaq, is the UK based production company which makes the James Bond films. The 007 franchise is the longest running in film history with twenty-two films produced since 1962. Michael G Wilson and Barbara Broccoli succeeded Albert R ‘Cubby’ Broccoli and have produced some of the most successful Bond films ever including CASINO ROYALE and QUANTUM OF SOLACE. They are currently producing the 23rd film, SKYFALL.

About Metro-Goldwyn-Mayer Studios Inc.

Metro-Goldwyn-Mayer Studios Inc. (“MGM”) is a leading entertainment company focused on the production and distribution of films and television content globally. The company owns one of the world’s deepest libraries of premium film and television programming. In addition, MGM has ownership interests in domestic and international television channels, including MGM-branded channels. For more information, visit www.mgm.com.

About Sony Pictures Entertainment

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production and distribution; television production and distribution; home entertainment acquisition and distribution; a global channel network; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in 159 countries. For additional information, go to http://www.sonypictures.com/

Press enquiries:
John G Clarke
Director, Global External Communication
Tel +31 (0) 20 52 39 355
John.G.Clarke@heineken.com