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Casino Royale Ian Fleming novel, Bentley team up for €750 special edition of ‘Casino Royale’

Vintage Classics and Bentley motors are teaming up to offer a 60th anniversary edition of the James Bond’s first adventure, Casino Royale. Just 500 copies of the collector’s edition will be produced. The cost – €750 It will be on sale starting November 1, exclusively from Random House.

The Bentley was James Bond’s car of choice in the original Ian Fleming novels.

The collector’s edition of Casino Royale comes in hand-bound leather casing and features hand-stitched embroidery and silver foil page edges. The book’s red, white and black coloring is a nod to the gambling theme of Fleming’s first novel, where Bond famously takes on his adversary, Le Chiffre, in a game of baccarat. The books also features a bespoke set of playing cards, hidden within a secret compartment.

Finally, there are beautiful brush illustrations by Damian Gascoigne throughout the novel.

 

casino bentley cards.jpg (153857 bytes)

http://www.ianfleming.com/casino-royale-bentley-edition/

Vintage Classics and Bentley Motors have united to create a luxury special edition of CASINO ROYALE to mark 60 years of Bond, featuring a brand new introduction from racing legend Sir Stirling Moss.

‘Bond’s car was his only personal hobby. One of the last of the 4 ½ litre Bentleys with the supercharger by Amherst Villiers, he had bought it almost new in 1933 and had kept it in careful storage throughout the war… Bond drove it hard and well and with an almost sensual pleasure.’

- Ian Fleming, Casino Royale, 1953

Just 500 copies will be produced, each costing £750. This collector’s item will be on sale from 1st November exclusively from Random House, and is available to customers globally, excluding the USA and Philippines.  Orders can be placed through a dedicated Random House phone number:

From the UK: 01206 255666

From outside the UK: +44 1206 255666

The Bentley is James Bond’s car of choice in the original Fleming novels and Ian Fleming was a huge admirer of the Bentley Boys, seduced by their adventures on the racing track. In his introduction, Sir Stirling Moss comments: ‘When it came to cars Fleming really knew his stuff… he must have known that the fabulous pre-war Bentleys won at Le Mans four years in a row from 1927-30.’  This iconic edition aims to capture that spirit of adventure and the glamour associated with these leading British brands.

 

From the hand-bound beluga leather casing to distinctive Bentley features such as hand-stitched embroidery and silver foil page edges, this special edition of Casino Royale is produced with only the very finest materials. Its striking red, white and black colouring is a nod to the gambling theme of Fleming’s first novel, where Bond famously takes on his adversary, Le Chiffre, over a game of baccarat. A special feature of this edition is the bespoke set of playing cards, hidden within a secret compartment. Throughout each book are evocative brush illustrations by the Award winning illustrator Damian Gascoigne. - 

 

 

 

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Press Release          

For immediate release                                                                

Vintage Classics and Bentley Motors create luxury special

edition to mark 60 years of Casino Royale

Featuring new introduction from Sir Stirling Moss

‘Bond’s car was his only personal hobby. One of the last of the 4 ½ litre Bentleys with the supercharger by Amherst Villiers, he had bought it almost new in 1933 and had kept it in careful storage throughout the war… Bond drove it hard and well and with an almost sensual pleasure.’ Ian Fleming, Casino Royale, 1953

 

As part of the James Bond celebrations this week to continue the 60th anniversary of Ian Fleming’s first James Bond novel, Casino Royale, it is today announced that Vintage Classics has partnered with Bentley Motors to create a luxury limited edition of the book that introduced Special Agent 007 to the world.

 

The special edition features an exclusive introduction from racing legend, Sir Stirling Moss, making it a true collector’s item. Just 500 editions will be produced, each costing £750.

 

The Bentley is James Bond’s car of choice in the original Fleming novels and Ian Fleming was a huge admirer of the Bentley Boys, seduced by their adventures on the racing track. In his introduction, Sir Stirling Moss comments: ‘When it came to cars Fleming really knew his stuff… he must have known that the fabulous pre-war Bentleys won at Le Mans four years in a row from 1927-30.’  This iconic edition aims to capture that spirit of adventure and the glamour associated with these leading British brands.

 

The book has been created by designers Kris Potter and Stephen Parker at Random House, who were inspired following a trip to the Bentley Motors HQ in Crewe. They comment: ‘We knew that any design we came up with would have to reflect the incredible craftsmanship and heritage we had seen in the Bentley cars at Crewe, the challenge for us was how we could combine this with the coolness and nostalgia of Bond... The inspiration was endless.’

 

From the hand-bound beluga leather casing to distinctive Bentley features such as hand-stitched embroidery and silver foil page edges, this special edition of Casino Royale is produced with only the very finest materials. Its striking red, white and black colouring is a nod to the gambling theme of Fleming’s first novel, where Bond famously takes on his adversary, Le Chiffre, over a game of baccarat. A special feature of this edition is the bespoke set of playing cards, hidden within a secret compartment.

Key features of the design:

* Presented in an elegant leather clamshell case, this edition of Fleming’s best-loved Bond book is an object of automotive craftsmanship.

 

* The case and special edition are bound in beluga coloured leather, sourced from the tannery in Italy which provides hides for Bentley’s interiors.

 

* Using Bentley’s craftsmanship, this edition features the iconic double stitching and signature winged Bentley logo – all hand stitched on the leather casing.

 

* Bentley’s trademark knurling adorns the metal spine. This feature is inspired by the Bentley steel tread plate.

 

* Each book has a limitation marque with Ian Fleming’s signature, reflecting the plate you would find on a Bentley engine.

 

* Throughout each book are evocative brush illustrations by the Award winning illustrator Damian Gascoigne.

 

* Removing the book from the clamshell reveals a hidden compartment. Within this secret compartment lies a leather-bound case of Bentley Bond playing cards.

 

Published on 13 April 1953 by Jonathan Cape, Casino Royale introduced James Bond to the world. The first print run of 4,728 copies sold out within a month. Following this initial success, Fleming went on to publish a Bond title every year until his death in 1964. It is in Casino Royale where 007 first utters the immortal line ‘Bond - James Bond’ and where Bond first reveals his recipe for the famous Martini cocktail, christened the ‘Vesper’ after the first Bond girl, Vesper Lynd. The artwork for the original cover was designed by Fleming himself, decorated with a heart motif to reflect a playing card.

 

2013 is an exciting year for Bond publishing. Earlier this year to celebrate the 60th anniversary of Casino Royale, Random House –which houses Fleming’s original publisher, Jonathan Cape - released new editions of Fleming’s non-fiction books Thrilling Cities and The Diamond Smugglers. Today, Jonathan Cape published the next authorised James Bond continuation novel, Solo by William Boyd.

 

The book is available from 1st November 2013 exclusively from Random House and is available to customers globally, excluding the USA and Philippines.  Orders can be placed through a dedicated Random House phone number.

 

From the UK: 01206 255666

From outside the UK: +44 1206 255666

Quotes on the design of the special edition

“Bentley is very pleased to have been asked to get involved in the design of this very special book.  We have worked closely with the team at Vintage to develop a design that has the same luxurious feel and quality of finish as the finest cars in the World.”  Harry Cooklin, Marketing Communications Manager, Bentley Motors Ltd:

Tom Drake-Lee, Vintage Sales Director and Bond Brand Manager:

‘Bentley’s focus on hand-craftsmanship and their use of high-end materials made them an irresistible partner for the anniversary special edition of Casino Royale. It’s a spectacular combination of three of Britain’s iconic brands – Bond, Bentley and Vintage.’

Statement from Kris Potter and Stephen Parker, Designers, Random House

‘We knew that any design we came up with would have to reflect the incredible craftsmanship and heritage we had seen in the Bentley cars at Crewe, the challenge for us was how we could combine this with the coolness and nostalgia of Bond. We were inspired by all the details we saw at Crewe from the iconic double stitching of the leather interior, the power-lines of the body work, the machine turned panels, embroidered head rests, to the bright works of the engraved tread-plates and the engine limitation plates. The inspiration was endless.

For visual references from the book the casino setting seemed an obvious place to start and we felt there should be a strong visual link to the imagery associated with casinos and playing baccarat. The colours of the playing cards, the textures and the excitement of the casino itself informed our choice of colour palette of black, white and red of the nine of hearts. As Bond’s fate hangs on the turn of the nine of hearts card, the idea came to us that if we could hide some playing cards within the book it would both increase the feeling of interaction as well as reinforcing the sense of espionage. We wanted the book to have unexpected elements and a playfulness.

We wanted to enhance the enjoyment of the book for our readers by embellishing the pages with evocative brush illustrations. Award-winning illustrator Damian Gascoigne was commissioned to highlight key points from the text with simple line, giving the pages an energy that embodies both the thrill and excitement of the book. They give glimpses of the plot whilst providing a decorative balance to the text design.

The black leather box is a clam shell design of impressive scale when opened. We wanted this to have real impact and to echo the desire for the unexpected we had seen at Bentley we chose to line the box with a shock of red, only visible in a small flash from the outside. The book itself sits proud from the box and is bound in the same leather highlighting the craftsmanship of Bentley with the use of embroidery on the title and logo and the double stitching. Lastly we incorporated the tread plate design we had seen at Bentley for the spine, which has its own metal plate set into the leather, this has been echoed on the page edges with the use of silver foil.

For the hidden playing cards we wanted to reflect the interior of the cars and looked to the beautiful machine turned panels that would have been in the Bentley Blower driven by Bond in the book. We utilised the dark and light variants to differentiate between the two packs. We wanted the box containing the cards to have the same red lining as the main box and again to have that flash of red around the opening.’

 

ENDS

 

For further information please contact:

Ceri Maxwell, Press Officer, Vintage

CMaxwell@randomhouse.co.uk

+44 20 7840-8459

 

Notes to Editors:

 

·         The Bentley and Vintage Classics special edition of Casino Royale will be available from 1st  November priced £750. Pre-orders can be placed by calling a special dedicated phone line:

­   From the UK: 01206 255666

­   From outside the UK: +44 1206 255666

 

  • Vintage Publishing, a division of Random House, relaunched Ian Fleming’s entire James Bond backlist in print and ebook format in the UK in September 2012

 

  • 2013 is a significant year for Bond, marking 60 years since Ian Fleming’s first James Bond novel, Casino Royale, was published by Cape in 1953

 

  • Corinne Turner, Managing Director, Ian Fleming Publications Ltd, is available for interview through Random House

 

  • Tom Drake-Lee, Vintage Sales Director and Bond Brand Manager, is available for interview through Random House

 

  • Kris Potter and Stephen Parker, Designers, Random House are available for interview through Random House

 

  • Literary Agent to Ian Fleming Publications Ltd and William Boyd: Jonny Geller at Curtis Brown: 0207 393 4492

 

  • Ian Fleming Publications Ltd is the Fleming family-owned company that owns the copyright in the Bond books www.ianfleming.com

 

Bond Books

 

  • Over 100 million Bond books have been sold (and over half the world’s population has seen a Bond film!)

 

  • Ian Fleming wrote 14 James Bond books: Casino Royale,1953; Live and Let Die,1954; Moonraker,1955; Diamonds Are Forever,1956; From Russia with Love, 1957; Dr. No, 1958; Goldfinger,1959;  For your Eyes Only,1960; Thunderball, 1961; The Spy Who Loved Me,1962; On Her Majesty’s Secret Service, 1963; You Only Live Twice, 1964; The Man With The Golden Gun, 1965 and Octopussy and the Living Daylights, 1966

 

  • Fleming’s other works include the children’s favourite, Chitty Chitty Bang Bang (1964), which was made into a film and  stage musical, The Diamond Smugglers (1957) and a collection of travel writings called Thrilling Cities (1963)

 

  • The Ian Fleming centenary was celebrated on 28th May 2008 with the publication of Devil May Care by Sebastian Faulks

 

  • Charlie Higson is the author of the Young Bond books which are published by Puffin in the UK; Hyperion Books in the US

 

  • Samantha Weinberg, writing as Kate Westbrook, is the author of the Moneypenny Diaries published by John Murray in the UK

 

  • Other previous authors of official James Bond novels include Kingsley Amis, John Gardner, Raymond Benson and Jeffery Deaver. The new James Bond book by William Boyd is published in hardback, ebook and audio editions on 26 September 2013 by Jonathan Cape, an imprint of Vintage Publishing, in the UK and Commonwealth, and by HarperCollins in the US and Canada

 

Bentley Motors

 

For further information on Bentley please go to www.bentleymedia.com

Twitter – @BentleyMotorsPR
You Tube –
www.youtube.com/bentleymotors

Notes to editors

 

1.         Bentley Motors employs around 4,000 people in Crewe which is home to all its operations including design, R&D, engineering and production. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury vehicle manufacturers such as Bentley. It is also an example of high-value British manufacturing at its best. Bentley exports over £1bn worth of goods in 2012.  The company is the third largest R&D investor in the UK's automotive sector and the 18th largest nationally.

 

2.         At the half-year point in 2013, Bentley’s deliveries to customers increased by nine per cent to 4,279 cars. The Americas remained Bentley’s largest sales region with 1,282 cars delivered to customers in the region, up 12 per cent on the same period in 2012.  In Europe, deliveries grew by 22 per cent with 740 cars delivered to customers. In the UK, 698 cars were delivered to customers, a 25 per cent increase on the first half of 2012.  In China 817 cars were delivered to customers, a 23 per cent decrease, which reflects anticipation of the new Flying Spur, the top selling Bentley in China, which becomes available later this year. The Middle East region performed extremely well with deliveries up 28 per cent to 394 cars. Asia Pacific also had an outstanding quarter, increasing its deliveries by 53 per cent to 222 cars and Japan saw growth of 28 per cent with 96 deliveries.

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