Daily Mail With The Swedish James from Nybro

Daily Mail With The Swedish James from Nybro Nils James

The feuding pair stood apart from each other as they smiled in a photograph shared to documentary maker Matthew Bauer's Instagram profile, after his film The Other Fellow, about real men named James Bond, was promoted on the show. 

During Tuesday's James Bond segment, Holly and Phil spoke to two men that share the same name as 007 and their difficulties growing up with the famous moniker. 

A man named James Bond from Sweden posed between the co-hosts while film creator Matthew stood to the right of the Phil. 

This Morning's Holly and Phil 'tense' backstage posing for picture

Holly Willoughby and Phillip Schofield were 'tense' backstage before posing for an awkward picture on the set of today's This Morning.

The co-presenters, who are yet to address their ongoing feud on air, were all smiles as they hosted Tuesday's live show but off camera, they avoided being pictured next to each other, as MailOnline's exclusive photos show.

A source revealed the duo cleverly manoeuvred their latest guests, a James Bond fanatic and filmmaker, to stand either side of them in a photograph captured backstage, fuelling further speculation on set that relations between them are strained.

An insider said: 'While Holly and Phil were all smiles as they hosted This Morning on Tuesday, they awkwardly avoided being pictured next to each other as they posed alongside one of their guests.

'The tension between them was obvious to those on set today and once the cameras stopped rolling, they could barely keep up with their ongoing facade.